Google Analytics Panel wows Santa Monica crowd

Google’s free “Analytics” and “Optimizer” services were the hot topics Thursday night in Santa Monica. 

The latest TCOSC event featured 2 expert speakers:  James Tipton from Google and Corey Koberg of Webshare Design (an authorized Google consulting firm).

We were happy to host about 60 people at the Doubletree Hotel in Santa Monica for networking, dinner, and education .

Some estimate that 70% of all search traffic runs through Google today but not everyone is aware of the many other free services that the search giant offers.

Corey Koberg (WebShare Design), Jens Welling (TCOSC Moderator), James Tipton (Google)

Presentations from James and Corey demonstrated the deep analytical utility of Google Analytics’ free tools.  For example, the ability to not only track web site visitor traffic, but drill down to see specifically which keywords attracted those visitors to your site and their resulting behavior. 

The most interesting part of the evening was the Q&A session which followed the presentations.  James and Corey fielded questions about data privacy, installation of the tools, reporting capabilities, conversion rate tracking for e-commerce purchases, and many other relevant topics.

The event was full of substantive, actionable information that was appreciated by all who attended.

Thanks to Jens Welling of eRealtyFilm.com and the IMPACT committe of the TCOSC for organizing this informative and entertaining event.

Hot Off The Press – August SCribe Newsletter

Check out the newly released August edition of the SCribe Newsletter.  Catch up on the latest news, see our upcoming event schedule, or visit the Website of the sponsors that make this all possible.

Top articles include:

You can also see past SCribe articles in our archive at http://www.tcosc.org/news.archives.html.

Tell us what you think.  Were these articles valuable?  Do you agree or disagree?  Or want to pitch an article idea? Just give us your .02 or .03 cents.  We’d love to hear from you.

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