A “lead” means many things to many people. To some it’s a list of contacts based upon a specific
location, industry, age group or other demographic. While to others it’s the contact that has
completed an online form or responded to an advertisement. Yet to many sales people it’s
a person who has demonstrated need, budget, authority and a specific timeframe to buy a
specific product or service.
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socalTECH News-
Concepts
Companies
Venture Capital
Places
Organizations
Types
Year
Lead Generation Easier Today or Harder?
March 12, 2012 — Zach TaijiCorporate Sponsors
Infinity Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
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Technology Council of Southern California Blog 